Our Strategy - TRC Agency

Proven Strategies

To scale your business

Marketing isn’t just about generating demand—it should be a core driver of business growth. At TRC, we don’t just create campaigns; we step in as your full-stack marketing team, ensuring every part of your marketing is aligned, intentional, and built for long-term success.

As your Fractional CMO, we take the lead on strategy, oversee execution, and ensure that your marketing isn’t just running—but operating at the level your business demands. From positioning and paid acquisition to automation and brand development, we create a system that works seamlessly across your entire business.

Instead of hiring multiple agencies, managing disconnected freelancers, or trying to piece together a strategy in-house, you get a dedicated team that knows how to drive results and scale.

Strategic Leadership

For Targeted Growth

At TRC, every marketing strategy is built on a structured foundation designed for sustainable growth. We don’t take a one-size-fits-all approach—we create a marketing system that aligns with every part of your business. This means strengthening your brand, engaging your audience across the right channels, and ensuring that every effort—whether internal client retention, outbound prospecting, or inbound authority-building—works together seamlessly. The result is a marketing engine that not only attracts new business but also reinforces your brand’s reputation and drives long-term success.

Client Examples:

Estimated 30x roas - high income audience

Our client targeted a high-income earning audience for a solution that required a minimum of an $80k investment. The main goal was to keep their sales teams calendars full during an upcoming historically “slow month”. We implemented our strategic targeting and ad campaign system to help keep their business growing.

Generated high intent appointments with a consistent 15-20% conversion rate by the sales team
Average CPL remained below $10 throughout entire campaign
Increased inital lead engagement rate with customized business automation messages to allow the sales team to focus their time on the calls, versus the follow up.

Booked 30 appointments in less than 60 days

Founder of nation-wide wealth coaching program had a goal to fill his team’s calendars each week with qualified appointments for his new coaching program. We launched our Take Point System to improve lead volume and conversion.

Over 30 appointments booked within 30 days following an affordable ad spend budget.
Ongoing average of 24 leads per week at consistent ad spend rate
6 Month average of $14 / high ticket lead
Increased appointment conversion by 24% with follow up automation

INcreased Web Inquiries by 32%

Law office located in Santa Cruz, CA reached out to our team with the goal of increasing leads to their website. Our team implemented a strategy between SEO and PPC to deliver results for our client.

Increased industry specific keywords to rank in top 10 for over 30 short and long tail keywords.
Increased number of new client inquiries to our clients website by 32% within the first 6 months of the campaign.

Added $167k+ in New Revenue for Salon

Owner of Head Quarters Salon was in search of a sustainable way to bring in new clients for her team of stylists. We implemented the Take Point Marketing System to improve their internal and outbound approach.

Reactivated 20% of old “dead” leads from past database into paying clients
Generated $157,000 in new revenue through our system.
Ranked the salon in the Google 3-pack for multiple industry related keywords

Gained More than 300 organic leads

Junk Removal company began working with TRC Agency with the goal to build a consistent lead generation system for their business through paid and organic strategies.